K-Pop Group New Jeans Exits Agency After Allegations of Manipulation
The members of the globally acclaimed K-pop group NewJeans have announced their decision to leave their agency, ADOR, citing ongoing disputes regarding creative direction and management practices. During a late-night press conference on November 30, 2024, the five-member group—Minji, Hanni, Danielle, Haerin, and Hyein—expressed their dissatisfaction with the agency, which operates as a subsidiary of HYBE, a major player in the K-pop industry.
Reasons for Departure
The members highlighted issues stemming from internal conflicts between ADOR’s management and its parent company, HYBE. They expressed particular concern over the recent departure of Min Hee-jin, ADOR’s former CEO and the creative force behind the group’s debut and subsequent success. Danielle noted during the press conference, “We have come to this decision because we want to pursue the freedom to create the kind of music we genuinely want to share with our fans.”
They also disclosed that the legal process to terminate their contracts has begun, despite ADOR asserting in a public statement that the contracts “remain legally binding.” The agency urged NewJeans to continue collaborating on planned activities but did not address the group’s grievances about creative autonomy.
Uncertainty About the Future
One of the significant concerns for the group is the potential loss of their band name, “NewJeans,” which is legally owned by ADOR. While the members indicated a commitment to continuing their artistic journey, this complication adds uncertainty to their future endeavors. Fans, known as “Bunnies,” have rallied behind the group on social media, demanding better treatment for the artists and supporting their pursuit of independence.
Broader Context
This announcement follows months of speculation about tension within ADOR, exacerbated by disagreements over management restructuring at HYBE. Min Hee-jin’s resignation reportedly deepened the rift, as the former CEO played a crucial role in shaping the group’s distinctive image and creative projects. Industry observers note that this dispute highlights recurring issues in K-pop regarding artist management and creative rights.
Despite the challenges, NewJeans reassured fans that they are determined to continue producing music and engaging with their audience. Danielle said, “We hope to release new music for Bunnies next year and to meet fans worldwide under new terms that prioritize our freedom as artists.”
As the legal battle unfolds, it remains unclear how ADOR and HYBE will address the growing backlash from fans and the broader K-pop community, which has increasingly advocated for fair treatment and autonomy for artists. The group’s decision could set a precedent for other K-pop idols facing similar disputes.
